New AppleTV announced - streaming only
Today's Announcement (9/1/10): 1:51 P.M. On to Video TV is next. Mr. Jobs does the classic "One more thing..." Then he says it is really "one more hobby," a reference to his claim that Apple TV is just a hobby for Apple. Mr. Jobs admits that Apple TV has not been a huge hit. He says that Apple has learned a lot, including that consumers want Hollywood movies and TV shows, high-definition video and lower prices. They want to be able to see video on their TVs, they don't want to manage hard drives that store their videos, and they don't want to sync with their computers. Consumers also want the hardware to be silent, cool and small. 1:54 P.M. A New Apple TV Box Apple Mr. Jobs shows the new version of Apple TV, a box that is about one-fourth the size of the previous version, about the size of two iPhones side by side. No more content purchases, only rentals, to make it cheaper and avoid having to manage storage. 1:57 P.M. Cheaper TV Shows TV show rentals, as expected, are now 99 cents. First-run HD movies are $4.99. Shows from Fox and ABC are available, but the other studios are not on board yet. "We think the rest of the studios will see the light and get on board with us " It also includes Netflix streaming and YouTube videos, as well as iTunes songs, podcasts and photos streamed from a computer. Mr. Jobs says AirPlay can stream content from an iOS device, like an iPad, to Apple TV. "You are going to be able to be watching a movie, come into your living room and press a button and continue watching it on your TV. It is going to be pretty cool." 2:08 P.M. Cheaper Apple TV The new Apple TV is $99, $200 less than the old Apple TV. It is available in 4 weeks and can be preordered today.